Introduction
This privacy policy applies to the website located at https://www.brointermed.com (referred to herein as the “Application”). It outlines the specific types of personal data collected by Brointermed Srl, how this data is used, and the rights afforded to users regarding their information.
Types of Data Collected
Brointermed Srl collects various types of data through the Application. This can be categorized as follows:
- Personal Data: This includes information that can be directly used to identify an individual. Examples include:
- Name
- Contact information (email address, phone number, physical address)
- Company details (company name, department, job title)
- Tax identification number
- Usage Data: This data pertains to a user’s activity on the Application and can be used to understand user behavior and improve the platform. Examples of usage data include:
- Browsing history and patterns on the Application
- Device information (operating system, browser type, device model)
- IP address (may be used to infer general location)
- Data Collected Through Forms, Cookies, and Tracking Technologies: Brointermed Srl may utilize various methods to collect additional data, including:
- Forms: Information submitted through contact forms, quote requests, or other interactive elements on the Application.
- Cookies: Small data files stored on a user’s device to track usage and remember preferences. Different types of cookies may be used, such as session cookies (temporary) and persistent cookies (stored for a longer duration).
- Tracking Technologies: These may include web beacons, pixel tags, and scripts embedded in the Application to collect information about user activity and interactions.
How Data is Used
Brointermed Srl uses the collected data for several purposes, all aimed at improving the user experience and maintaining the functionality of the Application. These purposes include:
- Providing and Enhancing Application Services: The data allows Brointermed Srl to deliver the core functionalities of the Application, personalize user experience, and potentially offer additional services.
- Content and Advertising Personalization: User data can be used to personalize content displayed on the Application, potentially making it more relevant and engaging for each user. Additionally, it may be used to tailor advertising displayed through the platform.
- Compliance with Legal Obligations: Brointermed Srl may need to use and retain data to comply with applicable laws and regulations, such as tax regulations or data retention requirements.
- Analytics and Performance Testing: User data provides valuable insights into website traffic, user behavior,and overall Application performance. This data helps Brointermed Srl identify areas for improvement, optimize website functionalities, and ensure smooth operation.
- Communication with Users: Brointermed Srl may use user data to contact users regarding updates about the Application, services offered, or respond to inquiries and requests submitted through contact forms.
Data Sharing
Brointermed Srl may share user data with third-party service providers under certain circumstances. These providers are typically contracted to assist with specific functions like website analytics, advertising, or data hosting. Brointermed Srl will only share data necessary for the service providers to perform their designated tasks. These third parties may have their own privacy policies, which users are encouraged to review for a clearer understanding of their data practices.
Data Retention
Brointermed Srl adheres to the principle of data minimization and retains user data only for as long as necessary to fulfill the purposes outlined in this privacy policy. Once the data is no longer required for these specific purposes, it will be deleted or anonymized in accordance with applicable regulations.
User Rights
Brointermed Srl recognizes user rights regarding their personal data. Users have the right to:
- Access: Users can request access to their personal data stored by Brointermed Srl.
- Rectification: Users can request corrections or updates to inaccurate or incomplete personal data.
- Erasure: Users can request Brointermed Srl to erase their personal data under certain circumstances.
- Restriction of Processing: Users can request to restrict the processing of their personal data in specific situations.
- Objection to Processing: Users have the right to object to the processing of their personal data for certain purposes, such as direct marketing.
- Data Portability: Users have the right to request a copy of their personal data in a structured, commonly used,and machine-readable format and potentially request to transfer this data to another data controller.
Changes to the Privacy Policy
Brointermed Srl reserves the right to modify this privacy policy at any time. Any changes will be reflected on this webpage. Users are encouraged to periodically review the privacy policy for updates and ensure they are aware of any changes to how their data is collected, used, and protected.